Client Hype

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Country Jordan

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year 2018

Role

Visual System · Graphic Design · Art Direction

Idea

Over several years, we collaborated with HYPE on a series of experiential installations across some of Jordan’s leading shopping malls. Working alongside the team from the early concept stage, we contributed ideas and developed the graphic layer of each space, translating three-dimensional structures and experiences into distinctive visual worlds. Our role covered graphic design, color palettes, patterns, illustrations, and decorative elements, carefully integrated with the physical forms to encourage interaction, play, and photography. The result was a series of vibrant environments designed to engage visitors and turn everyday spaces into memorable experiences.