Client 1981

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Country Dubai

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year 2018

Role

Brand Strategy · Visual System · Graphic Design · Art Direction

Idea

A complete visual identity developed for 1981, a Dubai-based dry cleaning and laundry service. Named after the year of its establishment, the identity combines a clean, refined aesthetic with a distinctive and modern visual language. The branding was designed to create a consistent presence across the storefront, uniforms, packaging, and delivery vehicles, bringing a sense of trust, simplicity, and character to every customer touchpoint.